Why SendToMyTV?

Hundreds of millions of consumers are turning to the internet for new and old video content on-demand. Satisfaction is high, but most cite the constraints of using a computer monitor as the biggest drawback. Attempts to bridge the "PC to TV gap" have failed to gain traction with consumers because exisiting solutions are costly and complex, or provide too little content and control. SendToMyTV avoids the pitfalls that plague other solutions, and brings a host of benefits to consumers, multichannel operators, content providers and advertisers alike:

• For Consumers... Additional content and control over the television experience, provided with low complexity and a familiar usage model.
• For Cable and Telco Operators... A low risk retention solution in the face of competitive threats, one that overlays on and adds value to their existing infrastructure. The SendToMyTV approach keeps subscribers using their exisiting set-top boxes, giving providers additional revenue opportunities.
• For Content Providers... The SendToMyTV approach subverts piracy issues, gets content and advertising to more screens, and provides additional opportunity to monetize content in an extremely targeted fashion to a favorable demographic.

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